Tag Archives: @PaulLomax

UGC Snow Story


As the snow begins to fall journalistic cliché blankets Britain. We’re a nation obsessed with talking about the weather, yet we still manage to be embarrassingly unprepared for it. The snow barely has time to settle before the news headlines ‘treacherous’ travel conditions and dangerously low grit supplies.

This is when the role of the citizen journalist really comes into it’s own. When it’s impossible for the reporters and TV crews to get to the snow-scene unscathed, it’s up to snow’s victims and enthusiasts to do the storytelling.

Screengrab from Sky - Your Photos. Photo by Nina Power - "Frosty the snowman and friend Nathan. Taken in the back garden

The BBC UGC Hub receives thousands of stills and videos on the days it snows, interestingly far more than during heat-waves, and the Channel 4 Facebook page has set up an album especially for its viewers snowy scenes.

We no longer have to rely on meteorologist’s changeable predictions alone, but on those than can physically see the snowfall from their window. Twitter users can create a live snow map of the UK by tweeting their postcode and snow rating to the hashtag #uksnow. Ben Marsh, #uksnowmap’s creator, says that from November 23rd to December 31st the site notched up half a million hits and 85,000 reports from 150,000 tweets.

"Heathrow T3 looks like a war zone - debris, foil blankets & camping passengers" @PaulLomax

But UGC’s finest snow hour came this weekend when BAA banned TV crews from entering Heathrow airport during the snow chaos that caused thousands of passengers to miss their flights. Newsrooms began calling out to passengers for news on their experiences. Along with Flickr, Twitter and YouTube there was soon an influx of shocking stills and videos of people camping out in foil blankets – more akin to a warzone than an airport terminal! Some posted videos of themselves as reporter and interviewer, questioning other passengers about their experiences.

BAA might have been able to keep out the professional broadcasters, but what difference did it make? They underestimated the growing power and proficiency of the citizen journalists, who proved more than capable of getting their story told to thousands of viewers and listeners.

When it comes to a snow story UGC tells it best.

"Not a toilet seat but a plane window and yes, that is snow" @DaisyPoppets

EMILY ARCHER