This week Kerry McCarthy became the first-ever MP to read her speech off a tablet computer during a Commons budget debate. They seem to be slowly embedding themselves into our society, but what of tablets’ contribution to UGC? Of course, their portabilty enhances the opportunity to interact with news while on the go, and at the source of the action.
But it’s not all smooth sailing.
I have an HTC Android Desire phone, which has a camera/video camera and voice recorder. The Android Sky News app I’ve downloaded has a direct UGC facility. Should I happen to capture something juicy, I can touch the app’s ‘Your Report’ tab, which enables me to send the material straight to Sky News, with the option of adding a comment. Fast. Free. UGC.
The Missing Element and its Knock-On Effects
But the much-vaunted Sky News iPad app – launched on March 17th 2011 – lacks this capability, principally because the first iPad lacks that integral part of our online experience: a camera. The iPad apps for CNN and BBC are therefore similarly constrained. New though they are, all have yet to be updated to fit the more sophisticated iPad 2 which, thank goodness, has front and rear-facing cameras. Yet other tablets have had cameras from the beginning, like Samsung’s Galaxy Tab. This means their users can take advantage of the Sky News for Android app’s ‘Your Report’ feature, as well the CNN ‘iReport’ function which is very similar.
The first iPad then was focused around the consumption of media, rather than the creation of media, and the limiting effects are still evident in its apps. So, why did Apple take this seemingly regressive step in the first place? Well, when announcing the coming of the iPad, Steve Jobs was very clear that it wasn’t supposed to be just a beefed-up version of the iPhone. (Because actually it’s more a beefed-up version of the iPod Touch). Nothing wrong with vehicles of traditional, mainstream media of course. But for £399 I can’t help feeling those early iPad pioneers were short-changed.
Since the iPad still holds 73% of the tablet market (according to an International Data Corporation report in the last quarter of 2010), its lack of camera represented a significant dint in the progress of UGC. Now that this big drawback has been addressed, let’s hope the apps catch up!