GOOGLE GOES GAGA!


Google has a history of user-generated interviews – Authors@Google has been running for a while, where watchers can submit questions and be answered. But this took on a whole new level with one Stephanie Joanne Angelina Germanotta: the unstoppable force that is Lady Gaga.

Legions of her fans posted video-questions on her YouTube page and then got to see her responses. And the whole thing was streamed and uploaded onto YouTube itself!

It’s a nice take on the interviewing technique, especially for someone who’s as fan-conscious and social network-savvy as Gaga. This way, her devotees can put their own faces to their names and convey a little more about their situation in life and how they feel about her.

One of the questioners talked about Lady G’s support for gay rights, adding that he lived in the relatively LGBT-unfriendly Houston, TX. Others shared their experiences at concerts or asked about particular aspects of Gaga’s performance or aesthetic that related to them.

But the real strength was in the commitment and passion of the fans. They asked questions that a journalist might never think of asking, no matter how well briefed they might be.

The ‘Little Monsters’ who submitted their questions are unswervingly, wholeheartedly loyal to the Gaga – and as a result, their questions are heartfelt and incredibly well informed. These are people who follow everything that Gaga says or does in the media and absorb it – as the user above shows, they remember comments in interviews from years ago. That sort of commitment just wouldn’t happen in a showbiz journalist, no matter how dedicated.

So is this the future? It certainly works – reviews for Google Goes Gaga have been positive and the Mother Monster came across as sympathetic, funny and committed to her music and to her followers. Maybe it’s time the bands started bypassing conventional interviews and throwing themselves on the mercy of their fans?

SAM BRADLEY

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